At Aakriti Attires (https://aakritiattires.com/), protecting your privacy and personal information is important, and personal data is handled responsibly and securely while you browse or shop with us. This Privacy Policy explains what information is collected, why it is collected, and what choices you have.

When you place an order or contact us, we may collect details such as your name, phone number, email address, shipping/billing address, and order information so we can confirm orders, deliver products, handle returns/exchanges, and provide customer support.

We may also collect basic technical information (like device details, browser type, IP address, and pages visited) to help the website function correctly and to improve stability and security. Cookies and similar technologies may be used for essential site functions (for example, keeping items in your cart and maintaining your session), and cookie controls are available in your browser settings, though disabling some cookies may affect site features.

Your personal data is used only for legitimate business purposes such as processing orders, communicating order updates, shipping within India, handling support requests, preventing fraud, and maintaining required records. If we ever need to use your personal data for a new purpose that is not compatible with the original purpose, consent will be taken where applicable.

We do not sell your personal data. We may share limited personal data only when it is necessary to operate the store for example, with service providers who help us run the website, process payments (when enabled), and deliver orders and only to the extent required for them to perform their services. We may also share information if required by law, legal process, or to protect our rights, customers, or the website from fraud and misuse.

Reasonable security practices are used to protect your personal data from unauthorized access, misuse, or disclosure; however, no method of transmission over the internet is completely secure. By using the website, you acknowledge that you provide information at your own risk, and we will take appropriate steps to reduce risk and address issues responsibly.

Personal data is kept only for as long as needed for order fulfillment, support, returns/exchanges, and compliance with applicable legal and accounting obligations, and it is deleted or anonymized when it is no longer required (subject to lawful retention needs). You can request access to your data, correction of inaccurate data, or deletion of data (where applicable), and you can contact us to raise privacy-related concerns.

If you want to update your information or request removal from our systems (where legally permissible), please contact us at help@aakritiattires.com or call/WhatsApp +91 8602892051.

For consumer complaints and grievance redressal, e-commerce entities are expected to display grievance officer details and acknowledge complaints within 48 hours and resolve them within one month.

Grievance Officer: Aakriti Attires, Gwalior, Madhya Pradesh Email: help@aakritiattires.com, Phone/WhatsApp: +91 8602892051

Fraud & scam awareness: Aakriti Attires does not contact customers to ask for advance payments, extra charges, OTPs, or any additional financial transaction after an order has been placed. If you receive suspicious calls/messages/emails claiming to be from us, do not share OTPs or payment details, and report the incident to the National Cyber Crime Helpline (1930) or file a complaint at https://cybercrime.gov.in/.

This policy may be updated from time to time to reflect changes in practices or legal requirements, and the latest version will always be available on our website.